The individuals who embody the values of many organisations often struggle to express and embrace their collective identity. The need to present a coherent corporate identity often results in a confused mix of messages with huge amounts of time and effort being spent on corporate branding that no one really identifies with.

Dreamwork Tribes are a way for a group of people to recognise who they have been, and who they can be, and also where they have come from and where they are going. By exploring their own corporate anthropology, they can become more aware of the value of their collective perspectives, memories and dreams.

Using tools like the Dreamwork Identifiers, the mythical characters and cultural artefacts that collectively hold meaning for the group can be recognised and acknowledged. This enables a Dreamwork Tribe to reflect its true identities, values and beliefs and to form and honour deep bonds and mutual awareness, particularly as an enterprise grows and moves beyond natural group sizes.